Journal
Field notes
What we are reading, testing and learning about fermented ginseng.
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The Modern Age of Burnout (And Why Coffee Isn't the Answer)
We have more coffee, energy drinks and productivity hacks than ever. And somehow, we feel more drained than ever.
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South Korea's OG Export: Ginseng
Long before K-Pop, K-Beauty or K-Food, one product carried Korea's reputation across borders: ginseng.
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Why Most Ginseng Feels Like Nothing
One thing I learned while building Korjin: a lot of ginseng on the shelf doesn't tell you much about what's inside.
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What's the Difference Between Red and Black Ginseng?
Freshly harvested ginseng is pale, almost white. Steam and dry it, and it turns red. Repeat that up to nine times, and it turns black.
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Bitter on Purpose
We've been trained to avoid bitterness. Sweet means good. Bitter means something's wrong.
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What Are Ginsenosides?
So what is it about ginseng that has kept people taking it for centuries? Most of the answer comes down to one family of compounds.
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Does Ginseng Make You Feel Hot? The Warming Myth
Ask anyone who grew up around Korean ginseng and you'll hear it: "Careful, it'll make you hot." Is it true?
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